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BeYOUtyTech (OrganoGlam Corp.)
Challenge
The beauty market was saturated with generic products, making it difficult for consumers to find solutions truly tailored to their individual skincare needs. The business challenge was to develop a product that offered genuine personalization and to effectively engage users to ensure adoption and loyalty.
My Role & Key Contributions
- Led the development of the personalized skincare line of products.
- Created comprehensive go-to-market content and engaging workshops to educate users and drive adoption.
- Actively gathered and analyzed market feedback and user analytics post-launch, leading a strategic pivot to create an AI powered skincare recommendation system to better align with user needs and preferences.
Impact & Results
The data-driven pivot directly resulted in a 25% lift in user engagement, indicating improved product-market fit and responsiveness to customer needs.
Skills Showcased
Early-Stage Product Marketing, Market Research, Go-to-Market & Onboarding Content, Product Strategy & Iteration, Market Data Analysis, Cross-Functional Collaboration.
A beauty-tech startup focused on creating personalized skincare software, combining technology with educational content and workshops to cater to individual user needs.