Accelerate Adoption.
Differentiate.
Win.
ABOUT
Nico Fara is a full-stack product marketing leader who helps AI, XR, and SaaS companies turn complex technology into clear stories that drive traction and adoption. An engineer, entrepreneur, and PhD scholar turned marketer, she bridges technical depth with strategic storytelling and community-led growth.
Her expertise spans go-to-market strategy, positioning and messaging, sales enablement, market research, and competitive intelligence. She has built global communities, launched zero-budget GTMs, and created enablement strategies that shorten sales cycles and accelerate growth.
Nico is also a global speaker and MC at emerging tech conferences, hosting The Immergence Show , where she’s recognized for her ability to bridge technical and commercial worlds, making her a trusted partner for growth-stage companies seeking clarity, traction, and scale.
SERVICES
GTM Strategy
Launch ready, fast. End-to-end GTM plans that drive adoption and growth.
Technical Storytelling
Turn technical features into stories that win buyers and users.
Product Marketing
Messaging and positioning that convert complexity into clear customer value.
Community Building
Grow loyal audiences and advocates for sustained organic traction.
Sales Enablement
Empower teams with tools, assets, and insights that close deals faster.
Testimonials
Nico excelled in shaping our product strategy and driving user-centric design. Her skills in product marketing shone through her creative storytelling, which made our vision memorable and motivated people to join us on the journey.
I always felt at peace knowing that she had well-thought-out roadmaps and plans in place—something critical for our product development and go-to-market strategies.
Felipe Strefling
Head of Technology in Fashion-Tech
Nico excels at identifying market needs and translating them into successful products.
Her keen understanding of market trends and consumer behavior significantly boosted TFD’s brand visibility and engagement.
Yemi Scott
XR Solutions Architect & Digital Media Expert
I was especially impressed by how Nico navigated product challenges with creativity and determination, ensuring that every initiative stayed true to its mission.
Her ability to bring cross-functional teams together and maintain focus on the bigger picture was inspiring and instrumental in making progress on a highly complex project.
Jessica Stone
Immersive Tech & AI Strategist
Nico's insights are consistently thoughtful and actionable, a reflection of her vast experience and her passion for elevating those around her.
She has built strong relationships with industry movers and shakers who value her perspectives on emerging trends and trust her as a thought leader shaping the future of technology and business.
If you’re looking for someone who leads with heart, inspires innovation, and drives results, Nico is the person you want on your team.
Casey Jensen
XR Business Executive
Nico possesses a winning combination of solid tech skills and business sense, I learned a great deal from her.
She absolutely shines in a a fast-paced entrepreneurial environment.
Jessie Fu
Strategy & Partnerships in Entertainment-Tech
Nico brings a spark of innovation into product marketing.
Div Manickam
Product Marketing Leader in B2B SaaS
12+
Years of
Experience
17,000+
Professional
Connections
30+
Organization
Collaborated
