Chief Metaverse Officer Corp.

To establish a foothold and drive adoption for a novel phygital marketplace in the nascent and complex Web3/metaverse sector. This required overcoming high user friction associated with Web3 technologies (like wallet creation) and educating both B2C users and B2B partners about the value of immersive commerce.

- Product Marketing & GTM Strategy: Spearheaded the vision and go-to-market strategy for new immersive products and features.
- Collaborated extensively with product, engineering, and sales teams.
- Conducted in-depth market research, competitive analysis, and customer segmentation to inform product positioning and messaging.
- Product Launch & User Onboarding: Led the strategy and positioning for the launch of a phygital marketplace built on Unreal Engine. Championed and integrated a streamlined Web3 wallet creation process directly into the onboarding flow to minimize friction for new users.
- Marketing & Sales Enablement: Developed branding materials, multi-format content, compelling messaging, and sales collateral to support partnership and adoption efforts. Managed both freelancers and in-house resources.

- Successfully launched the phygital marketplace with a simplified Web3 onboarding, leading to a 25% increase in partner conversion rates.
- Drove product strategy for immersive commerce and metaverse-native brand integrations, contributing to a 10% boost in customer Lifetime Value (LTV).

Go-to-Market Strategy, Product Positioning & Messaging, User Onboarding (PLG Principles), Content Creation, Sales Enablement, Web3 Marketing