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Proneer Corp.
Challenge
To develop a compelling product in the competitive fashion tech space that effectively addressed common online shopping pain points like incorrect sizing and inability to visualize fit, leading to high return rates.
My Role & Key Contributions
- Conducted in-depth competitive analysis and user research to identify key opportunities and inform product strategy and messaging.
- Led the product marketing efforts for the development and integration of innovative AI-powered sizing and virtual try-on features designed to improve customer confidence and purchasing decisions.
- Crafted the core messaging and value proposition to communicate how these features directly addressed customer pain points and offered tangible benefits to online retailers.
Impact & Results
- The AI-powered features directly led to a 35% increase in user satisfaction.
- Significantly reduced product returns by 20%, tackling the core business challenge and demonstrating the ROI of the technology.
Skills Showcased
Early-Stage Product Marketing, User Research, AI Product Feature Development, Competitive Analysis, Messaging Strategy.
An early-stage fashion technology company that developed AI-powered sizing and virtual try-on solutions aimed at enhancing online retail experiences and reducing returns.



